Hook
I burned 30k learning what no course teaches.
Beats
- Drop the number first (cold open, founder in-frame, chair-roll-takeoff energy)
- The fail — specific decision that cost it
- What shipped because of that fail (concrete artifact, on-screen)
- Open question to audience: “what would you have done”
Reference Material
- B1
- prior B1: TBD
Notes
- Founder scripts pre-session. Daniel captures.
- Energy: high, fast, chair-roll-takeoff. Not somber.
- Avoid: vague “lessons learned” — name the decision, name the dollar amount.
- Pillar lead: 1M-Challenge transparency + skin-in-the-game
Status-Log
- 2026-05-18 created
- 2026-05-18 propagation-test: stage idea → ready-to-capture, hook sharpened, slot 14:00 → 15:30, duration 45 → 60min