Hook
What it actually looks like when your best friend is the founder. Docu-style, unscripted.
Beats
- Daniel-content arrives, founder is mid-something messy (Higgsfield batch, Figma debug)
- Daniel filming the chaos — voiceover-style POV
- One human moment (laugh / “what the hell is this”)
- Cut to a finished output (a card, a script, a render)
Reference Material
Notes
- Daniel’s voice carries this. No founder-script. Daniel decides angle.
- Pillar lead: founder-vulnerability + builder-in-the-wild
- Avoid: polished b-roll only. The point is messy.
Status-Log
- 2026-05-18 created